Print and Digital Media
Between September 15-28, there were 237 Commission-specific global media stories.
- 11 Commissioners authored 16 OpEds featured in more than 12 outlets including: Project Syndicate, Guardian, AllAfrica, Medium Bright, Al Jazeera, Huffington WorldPost, Aftenposten (Norway), Gulf News, World Economic Forum.
In addition to general outreach engaging global outlets such as Bloomberg BusinessWeek and Reuters, the Commission’s strategy targeted news outlets in various regions.
- 11 placements out of the Kenya media hub reaching 7.1 million readers. Articles were in outlets such as Business Daily Africa, Africa Review, All Africa, Capital Ethiopia, The Daily Nation.
- 19 placements out of the Indonesia media hub reaching 15.8 million readers. Articles were in outlets such as The Star, Informasi Guru dan Pendidikan, Media Indonesia, Pojokatsu, The Jakarta Globe.
- 9 placements out of the Norway media hub reaching 46.5 million readers. Articles were in outlets such as Agder Norway, Abc Nyheter, Aftenposten, Regjeringen, NRK, The Nordic Page.
- 8 placements out of the European media hub reaching 667.5 million readers. Articles were in outlets such as Mirror, iNews, BT.com, Deutsche Welle, Europa Press, L’Orient Le Jour, Express, Bild
Global Citizen Festival
During the September Global Citizen Festival, the Commission was acknowledged on the main stage when Commissioners Julia Gillard and Jakaya Kikwete spoke alongside Norwegian Prime Minister Erna Solberg. The video can be viewed here.
Later, David Nabarro, the Secretary-General’s Special Advisor on the 2030 Agenda for Sustainable Development, spoke with Hugh Jackman and Chelsea Handler where he acknowledged the Commission’s work. The video can be viewed here.
Social Media
The Commission used the hashtag #LearningGeneration on Facebook, Twitter, YouTube, LinkedIn and Instagram.
On Facebook, the launch generated 10.5 million impressions with 79,384 reactions from “likes” to comments.
The report launch was broadcast through Facebook Live in real time, and 30,000 people saw the report handover video.
The Commission’s primary launch video reached 6.25 million people generating 1.2 million views. A second text-only video reached 156,407 people and was watched 40,000 times.